October 29, 2023

Do you ever wonder why you make certain financial decisions? Well, here’s an interesting statistic for you: studies show that 90% of our money moves are driven by behavioral factors rather than rational analysis. In this article, we delve into the fascinating world of behavioral finance and explore the cognitive biases, emotions, social norms, herd…

October 22, 2023

Congratulations! You think you have your finances under control, but did you know there are psychological money traps waiting to ensnare you? In this article, we will explore the power of impulse buying and how to overcome the fear of missing out (FOMO). We’ll delve into breaking free from emotional spending and understanding cognitive biases….

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